When developing a mobile app, website, or any software application, integrating the capability to send emails directly from your application can greatly enhance user communication and experience. In this blog post, we will delve into the importance of sending emails from your app, explore the types of messages you can send through automated emails, and provide insights on how to make it happen seamlessly.

Why Should You Consider Sending Emails From Your Application?

Your app users value effective communication to stay informed about updates, events, and changes within the application. Emails serve as a reliable channel to deliver important information even when users are not actively using the app. By implementing email communication, you demonstrate your commitment to engaging users and providing them with the essential updates they need.

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What Types of Messages Should You Send with Automated Emails?

Maintenance: Planned and Unplanned Outages

Automated emails enable you to proactively inform users about scheduled maintenance or unexpected outages. By promptly communicating these events, you showcase transparency, minimize user frustration, and reinforce your commitment to reliability.

Release Notes: Changes, Updates, Bug Fixes

Keep your users informed about product changes, updates, and bug fixes through automated release note emails. This fosters transparency, ensures users are aware of the latest features, and emphasizes your dedication to delivering an exceptional SaaS platform.

Email Verification: Forgot Password

Automated emails facilitate a seamless user experience when it comes to email verification and password reset processes. By promptly sending verification links or instructions, you empower users to efficiently regain access to their accounts, enhancing both convenience and security.

Alerts/Notifications

Real-time alerts and notifications are essential for delivering timely information to users. Automated emails ensure users stay informed about important updates, system changes, or critical events, establishing trust and fostering engagement.

New Message Alerts

Effective communication within your SaaS platform is crucial for collaboration and engagement. Automated emails can notify users when they receive new messages or interactions from other users, ensuring important conversations are not missed and promoting seamless communication.

Booking/Checkout Confirmations

For SaaS companies offering services like bookings or online purchases, automated confirmation emails play a vital role. Sending detailed confirmation emails with booking or checkout order information instills confidence in your services, reduces confusion, and enhances the overall user experience.

Reports

Regular reports are a powerful tool for showcasing the value of your SaaS platform. Automated emails can deliver daily, weekly, or monthly reports, providing users with valuable insights into their data, performance metrics, and key analytics. By consistently sharing these reports, you reinforce your commitment to helping users derive maximum value from your solution.

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What Tools Can Be Used to Send Emails From an App?

If you are building your app on AWS you may choose to use AWS SES or Simple Email Service. It is a viable option we have used in multiple client projects. We have also seen success with Postmark, Mailgun, and SendGrid. Other options include…

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  • AWS SES
  • Postmark
  • Mailgun
  • SendGrid

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There are many more out there and the main thing to be concerned about is deliverability.

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Using Your Domain for Sending Emails From Your App

A custom domain can help brand your emails and make them more recognizable. With the ability to customize the “From” address associated with each email, you can ensure that users will always recognize who is contacting them. This allows for better recognition and recall of your emails from customers, further increasing their trust in your company and the messages you’re sending.

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Example:

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<aside> 💡 no-reply@your-domain.com or support@your-domain.com

</aside>

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How do I send emails on behalf of my users?

If your app is one where the users who sign up for the app are not the end-users, you may want to send emails on behalf of your customers, to their users. If you are wanting to send emails on behalf of another user who might want to use their own name or email domain, you will have some additional steps to set that up.

Sending emails from your app with the user’s name in the FROM address

For the majority of platforms that we have worked with, they allow you to pass in any name in the FROM section. To use the user’s name or company name, you will need an API or backend service that can pull that user’s data from a database and dynamically insert it into the request that goes to your email-sending platform. This will need to be done by a developer.

Sending emails from your app with the user’s domain in the FROM address.

You can use email or domain verification typically and that will vary depending on the platform you are using to send transactional emails. Email verification means you have a single email address that has been verified such as support@your-domain.com. Domain verification means any email at the domain will be able to be used from the system. This will be a few extra technical steps for your users and is only recommended in situations where the user needs emails to come from their domain instead of the product or app company’s domain.

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Equip Your App with Email 

Implementing automated emails in your mobile app unlocks powerful communication capabilities, enriching user experience and engagement. By leveraging maintenance notifications, release notes, email verification, alerts/notifications, new message alerts, booking/checkout confirmations, and reports, you can establish a seamless communication channel with your users.

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If you want to add email capability to your app but need expert support, reach out to us at Red Hook. Our experienced team of professionals can help you streamline your email strategy, ensuring efficient and effective communication within your application.

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What are you waiting for? Elevate your mobile app with automated emails today!